Originally posted on Variety:
Given where NBC has been ratings-wise, it shouldn’t be a surprise to see the network throw a Hail Mary pass.
The announcement the network has snagged producers Mark Burnett and Roma Downey’s follow-up to their high-rated miniseries “The Bible” has a certain amount of logic to it. After the boffo numbers the 10-hour project delivered for History channel, it makes sense broadcasters would look to get in on the action, and Burnett has a strong relationship with NBC right now as the producer of “The Voice.”
Still, the dreams of gilded ratings and attracting flocks of the faithful — transforming prophets into profits — should be tempered at least a bit by the thorny nature of plunging into such territory, which is one reason why networks have tended to shy away from it in the past.
Nothing is more sensitive or personal than religion, and while Burnett’s take on…
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