Originally posted on Variety:
Time Warner Cable is “nearing” a deal with Apple to provide access to cable TV through the Apple TV set-top box, similar to the way the operator is working with Microsoft’s Xbox 360 and Roku, according to a report.
An agreement between TWC, the No. 2 U.S. cable operator, and Apple is expected within the next few months, Bloomberg reported, citing anonymous sources.
Apple, as part of its effort to cut deals with pay TV operators and media companies, has hired Pete Distad, who has been Hulu’s senior VP of marketing and distribution, according to the report.
Reps for Apple, Time Warner Cable and Hulu declined to comment.
Apple previously tried to break into the TV biz by seeking deals with media companies to offer current-season content directly to consumers. But the consumer-electronics giant now appears to be willing to work with operators and programmers to support the existing…
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